Simple Strategies to Startup Smart
Uncertainty is a natural part of the startup life. It’s where the excitement comes from, where the magic happens and its a place where we live a lot while building our startup. While there’s nothing wrong with uncertainty, the problem is that it can be uncomfortable. And most of us don’t like to be uncomfortable. [...]
This is a guest post by Thomas McMahon. Having great content on your site is key, but it’s worthless if it doesn’t feature great keywords as well. Let me explain why it is so important to find the best keywords for your website. After spending entirely too much time on the internet looking at how people are [...]
There’s a process I have been using for a number of years which I find quite useful for goal setting. I call it my 3 month focus. I devised it originally because I was having so many ideas, all the time, that it was causing me to get distracted and I wasn’t using my time [...]
What makes a good business idea? A good business idea is one that is likely to lead to a profitable and viable business. In other words, it taps into a market opportunity. We all have all sorts of ideas (all the time if you are like me ) but not all of them make for [...]
It seems like female founders are invisible these days. Over the last few weeks, I’ve come across countless articles bemoaning the lack of women in tech. However, there are plenty of awesome women founders out there but they are more likely to beavering away on their startup or juggling life at home than blowing their [...]
This is a post that is long overdue. The formula in the picture summarises my whole philosophy about what is needed to create a successful business. I probably don’t need to say any more – just leave you with the picture. But for those of you who like details, I’ll expand below. The startup formula [...]
Creativity is really hard work. I’m actually writing this blog post, but I’m supposed to be writing another one – but to marshal my thoughts seemed like a lot of effort. Building a business is full of creative tasks that require really hard thinking, unfamiliar tasks that require us to work and boring tasks that we would [...]
This is a guest post written by Walker Williams, Co-founder of Teespring & purveyor of t-shirt magic. Just over nine months ago, armed with a few beta users and a short wait list, we launched Teespring to the world. The concept was simple: Kickstarter for custom t-shirts. Instead of dropping thousands of dollars to get your tees screen [...]
Creativity and Ideas tend to get a bit of a bashing these days in the startup world. This tweet I received the other day expresses the sentiment well. “Susan: Ideas are a dime a dozen. Finding a great co-founder and building a great team is 10x more important than the Idea.” While I agree that a [...]
Tonight I attended the Lean Startup Melbourne meetup and listened to a panel of founders who have all been through accelerator programs. One of the things they talked about was startup mistakes and I wanted to share their wisdom with you. Success stories on TechCrunch often give us the impression that startup founders are super [...]
To be successful at executing your startup idea, you are going to need a lot of self discipline. I don’t know about you, but this is an area I can always improve. Developing self discipline is a lot like training ourselves to be fit physically. We don’t expect to go to the gym after not [...]
Almost every business is creating a Facebook page now– both startups and established businesses alike. One of the most important decisions you will make when setting up yours is what you choose for your Facebook page name – because if you get it wrong, it can be hard to change. It’s particularly important to make sure that you are [...]
Do you celebrate your achievements? Not only the big ones, but the little steps you take consistently day by day? In a startup, our to-do list never ends and it’s important to lift our nose from the grindstone and acknowledge that we are making progress. A few weeks ago, I was feeling really frustrated. I [...]
Sometimes starting a new idea in the middle of your current startup can be a distraction which leads entrepreneurs down an unproductive path. But in John Fearon’s case, the path lead to a successful new business. The business idea came while he was working on his current focus at the time, a startup called www.EatAds.com. While developing [...]
Wantrepreneur: n: someone who thinks about being an entrepreneur or starting a business but never gets started. Urban Dictionary There’s a lot of people in love with the idea of being an entrepreneur at the moment. It’s seen by some as being a twenty-first century rock star. However, these people can be more talk than [...]
Twitter is an amazing tool for finding and getting to know interesting people including partners, suppliers and potential customers. But if you haven’t used it before, how do you start? Best thing is to dive in and give it a go, but this tweet below prompted me today to jot down a few thoughts. I [...]
Is your body language sabotaging your success? It could be. This probably sounds really out there to choose to talk about body language in a startup tip! I don’t blame you if you are thinking “Huh? What is she on about?” But I wanted to share this with you because I think it’s one of [...]
How big does your business really need to be? We hear stories all the time about startups that have raised millions or been sold for millions. The media is currently obssessed with it. Our society tends to emphaise that bigger is better and that success in business is building something that is sold for millions [...]
Last week, I met Kylie Gusset, a yarntrepreneur who raised almost $40,000 in crowdfunding on Australian crowdfunding website Pozible.com to process a ton of Australian wool in Australia. Her motivation for the project is that processing wool in Australia is fast becoming a dying art, and wool needs to stay in Australia for creation from [...]
As some of you may have noticed, the site has been down over the weekend. The elves (that’s me) have been working very hard on installing a new template. The reason for the change is to: make the site mobile responsive. So now all of you who browse on your mobile devices should have a much [...]
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Susan has advised hundreds of startups on idea generation and creating viable business models. She is passionate about social entrepreneurship as a force that has the potential to create a lot of positive change in the world and also about empowering women entrepreneurs to do business their own way.
Susan is currently working on two startups which are both still in development.
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