Why won’t anyone buy my product? 3 ways to boost your marketing

Sales funnel
Sales funnel

Has this happened to you? You spend ages creating a great opt-in bonus that has heaps of value for your target audience and then hardly anyone signs up to get it. Or you research and test a product idea, everyone says they want it and then when you finally launch it, people click on your sales page […]

Why me? Three ways to soar when life isn’t fair

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Two days before, I had been in the fetal position on my bathroom floor, thirty-six weeks pregnant and screaming with pain. It was excruciating, the worst pain I had ever experienced—and I had experienced lots. As the ambulance officer supported me out the front door and into the back of the ambulance, all I could […]

9 proven ways to find good business ideas that will make a profit

good business idea

What makes a good business idea? Good business ideas are only good if they are likely to lead to a profitable and viable business. In other words, they tap into a market opportunity. We all have all sorts of ideas (all the time if you are like me ) but not all of them make […]

Sisters doing it for themselves: the (interactive) list of women entrepreneurs

It seems like female founders are invisible these days. Over the last few weeks, I’ve come across countless articles bemoaning the lack of women in tech. However, there are plenty of awesome women entrepreneurs out there but they are more likely to beavering away on their startup or juggling life at home than blowing their […]

My formula for an Outstanding Startup: Step 1 – Increase your Odds with a Good Business Idea

good business idea
good business idea

This is a post that is long overdue. The formula in the picture summarises my whole philosophy about what is needed to create a successful business. I probably don’t need to say any more – just leave you with the picture. But for those of you who like details, I’ll expand below. The startup formula […]

Why creativity is essential to your survival as an entrepreneur

create business idea

Creativity and Ideas tend to get a bit of a bashing these days in the startup world. This tweet I received the other day expresses the sentiment well. “Susan: Ideas are a dime a dozen. Finding a great co-founder and building a great team is 10x more important than the Idea.”   While I agree that a […]

6 (overlooked) US locations to consider when starting a business

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  This is a guest post by Miles Hall Are you thinking about starting a business in the US? We all know about the attractions of Delaware, California and New York. Yet in these harder economic times, entrepreneurs have had to get creative in filling specific niches in the market where they are currently based. […]

Why VC money may not be a good idea for funding your startup

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Lots of people are playing the startup game these days. It goes like this: Come up with a really cool idea (preferably involving technology) Make a prototype and start a beta trial Try to find a VC or Angel investor to throw lots of money at you so you can continue to develop the product […]

When to register a company – probably not as soon as you think

When to register a company

One of the first questions new entrepreneurs ask is when to register a company. The answer to this is, “It depends.” Before you even think about company structures, you need to establish that you have a viable business opportunity. Then, (and only then) decide when (or if) to move the business into a company structure, […]

What is Entrepreneurship? – 3 essential things you need to master to make your startup a success

Welcome to the first of Ready Set Startup’s Starting a business: Tools and Techniques videos on “What is Entrepreneurship.” Get stuck into the video right here. There is a text summary below for those of you that prefer reading, however it is missing the diagrams that I show on the video.   What is Entrepreneurship? […]