Startup tip #10 – Don’t be afraid to act like a little company

The advantages are:

  • People are often sceptical of corporate companies and are pleasantly surprised by a personal approach
  • You can match your approach to your current target market (who are likely to be early adopters in the startup phase.)
  • You can be yourself – human and honest.

For more info, read Jason Cohen’s account of his own experiences here.

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