Your potential customer is looking for proof that you can do what you say and that they will benefit if they spend money with you. Testimonials tell them that you have been able to come up with the goods for others.
However, all the cheesy sales sites do this so make sure your testimonials look credible by…
- Making sure the text is in your customer’s own words
- Videos of your customer speaking can also be convincing
- Including a photo (or a screenshot of your customer’s website if they have one)
- Including a link to their website (if they have one) or other mentions of their company on the web.
I found this great video for you by Derek Halpern from Social Triggers, on how to structure the perfect testimonial. Definitely worth a watch.
Got any examples of testimonials that are well done? Put a link in the comments.