Names should be say something about your business, whether descriptive or emotive, be easy to remember and spell, not too long and have a domain name available.
Actually names don’t have to be great. A good name will do. The choice of name has never been a make or break of business success!
Jason Cohen has blogged about choosing a name when you have a group of founders here. Dhamesh Shah has a short but useful post here.
Get a startup tip daily on Facebook.