Startup Tip 28: Persist

This quote sums up startup persistence: “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan […]

Startup Tip ‎27: Don’t find a mentor – find a few

Instead of trying to find one mentor who can help you with everything (does such a person even exist?), find someone who is exceptional at one area you want to improve in. Ask them to teach your their strategies for handling that area. Do this with multiple people to cover all the areas you want […]

Startup Tip 26: Talk to someone new and create new opportunities

Get out and talk to someone new in your industry. All kinds of possibilities open up from these conversations. Infact, you might want to make it a  habit and set a goal to meet so many new people per month. How can you start a conversation like that this week? Share in the comments… Join […]

Startup Tip 25: Get off your butt and DO SOMETHING!

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to so something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell, founder of Atari and Chuck E. […]

Startup Tip 24: Can you answer the question “What do you do?”

Make sure you can answer the following questions clearly: – What do you do? – What do you stand for? – What problem are you solving? I was at a seminar a few months ago and the presenter asked 6 business people what their business did. None of them were able to answer the question […]

Startup Tip 23: Get connected with your purpose

Take some time to reflect today and get connected with your purpose. What are you doing this all for? Staying connected to the reason for building your business is important – it’s what will get you up in the morning when you’d rather stay in bed! I try to find simple things to remind me […]

Startup Tip #22 Match your customers demographic to the social media network they are using

Match your customers demographic to the social media network they are using to increase the effectiveness of your social media strategy. This sounds common sense but it can be easy to start using a platform because you are familiar with it without thinking through whether it is where your customers hang out. For instance, if […]

Startup Tip 21: Use Google Places to increase your exposure

If you are a local business, then promoting yourself with Google Places can be a very effective way of getting in front of potential customers as well as increasing your search rankings. The Undercover Strategist has a list of six things you will want to do to increase your chances of getting an organic listing. […]

Startup Tip #20 Think laterally about how to get to your monetary goals

Brainstorm all the different ways you could make your monetary goal for your business. You never know what innovative and effective strategies you could come up with! I did this a few months ago and it turned up simple product and service ideas that were do-able and that I hadn’t thought of up till that point. […]

Startup tip #19 Disconnect from the internet for a couple hours/days/weeks.

My internet was down for a couple of days. I was amazed at how much productive work I got done. The internet is a great tool but it also creates a lot of noise and distraction. I don’t know about you but the easiest way I find to deal with it is to disconnect – […]

Startup tip #18: Define your goals

Setting goals is one of the single most powerful things you can do to move your business forward. Goals make us focused on what is most important. They also define our direction and help us to visualise what we want to be, do and have. Here’s a couple of tips to help you with your […]

Startup tip #17 – Create trust by guaranteeing your product

Giving a guarantee is an effective way to build trust for your customer. Guarantees are an assurance to the customer that they won’t be worse off by using your product or service. Essentially you are protecting them from any perceived (or real) downsides. The trick to an effective guarantee is working out what are the […]

Startup tip #16 – Why you need to start a blog

It seems like everyone is blogging these days, but if you have something to say, a blog can be a good way to demonstrate your expertise. Blogs are great for establishing credibility because they are not perceived as “marketing’ and therefore customers are more receptive to what they are reading. Blogs are a great way […]

Startup tip #15: Use testimonials from satisfied customers.

Your potential customer is looking for proof that you can do what you say and that they will benefit if they spend money with you. Testimonials tell them that you have been able to come up with the goods for others. However, all the cheesy sales sites do this so make sure your testimonials look […]

Startup tip #14: 7 ideas to create an effective ‘About’ page on your website

Create an ‘About’ page on your website. On my site, it’s one of the most viewed pages. It’s one of the first places visitors will look to get a sense of who you are and what you do. You can be transparent and engage your customers. It can also help direct readers to other pages […]

Startup tip #13: Recreate your past successes

Reflect: How can you create success in your business using strategies you already know? All of us have had success in some area. Think about something you have done really well in the past which you enjoyed. It doesn’t have to be business related. What were the factors that made you successful in this situation? […]

Startup tip #11: Create and innovate in the car

Use your time in the car as a creative brainstorming session for your business. A voice recorder would be handy to capture your ideas. For more on creativity in business have a look at Mark Suster’s post here: Get a startup tip daily on Facebook.

Startup tip #10 – Don’t be afraid to act like a little company

The advantages are: People are often sceptical of corporate companies and are pleasantly surprised by a personal approach You can match your approach to your current target market (who are likely to be early adopters in the startup phase.) You can be yourself – human and honest. For more info, read Jason Cohen’s account of […]

Startup tip #9: Find a great name for your business

Names should be say something about your business, whether descriptive or emotive, be easy to remember and spell, not too long and have a domain name available. Actually names don’t have to be great. A good name will do. The choice of name has never been a make or break of business success! Jason Cohen […]

Startup tip #8: Today, find one unproductive habit to change and one useful habit to begin.

Assess whether your current actions are getting you to where you want to go. What small change can you make that would have a positive impact on your life? “If you want to see your past, look at your current situation. If you want to see your future, look at your current actions.”  – unknown