Startup tip #7: Make creating Customer Value your primary focus

What can you do today to create more value for your customer? There are probably some small, inexpensive changes you can make that will make a big difference (as well as more expensive ones). ¬†Make a list and pick something to action. Act as if someone is paying you $1,000/hour for every hour you spend […]

Startup tip #6 – Launch a scaled-back version

The lean startup movement talks about starting with a minimum viable product: the product with just the necessary features to get money and feedback from early adopters. Although¬† typically applied to tech businesses, it can work for other businesses too. What is the simplest product you can get out there to test customer demand? The […]

Startup tip #5 – Check out your competitors

Have a look at what your competitors are doing. If you don’t think you have any – you are wrong. You just don’t know your market well enough yet. Even if you think you know who they are, have another look. See what they are doing and how they have changed their business model. What […]

Startup tip #4 Create some momentum in your marketing

Make a list of all the different ways you could market your product or service. Successful marketing is about throwing lots of stuff on the wall and seeing what sticks. Work out how you can test each idea and implement one today. Start with the cheapest and easiest and build momentum from there. Here’s some […]