Make sure you can answer the following questions clearly:
– What do you do?
– What do you stand for?
– What problem are you solving?
I was at a seminar a few months ago and the presenter asked 6 business people what their business did. None of them were able to answer the question in a clear succinct way that made sense to people who had no previous knowledge of their business.
Get clarity on these questions. Test out your answers on friends that don’t know your business. The clarity you get will help immensely with strategic decisions and marketing communications for your business.
So go on! What’s your answers? Tell us below and leave a link to your business. (Genuine answers only – no spammers!)
Image used under Creative Commons license courtesy of Colin Kinner