Startup Tip 44: Don’t monetise too early

Don’t monetise too early? Isn’t business all about making money? Am I insane or what? Yes, yes and probably yes! 🙂 There’s one point of view that says when you start a business, you should always know how you are going to make money out of it. I agree with that and I also think there […]

Startup tip #6 – Launch a scaled-back version

The lean startup movement talks about starting with a minimum viable product: the product with just the necessary features to get money and feedback from early adopters. Although  typically applied to tech businesses, it can work for other businesses too. What is the simplest product you can get out there to test customer demand? The […]

6 Free (or low cost) ways to prove your business idea is a winner

Test your business idea

I am a great advocate of testing your idea in the market if possible prior to launch. The benefits of doing this are that you get a lot of information that will help you build a strong business. Here are some ideas to help you do just that.

Steps to Starting a Business: Part 2 – Testing your business idea

Last post, we discussed how the best business ideas solve a problem for someone. Once you have come up with a solution, you need to ask: Will anyone pay for this? Before you invest too much time and money in your business, you need to test whether it is something people are willing to pay […]